Macro and micro environment of clarks shoe company Essay

Macro and micro environment of clarks shoe company - Essay Example Thus they moved the entire production overseas meanwhile maintain their high standards. Clarks Shoe Company maintained their marketing strategies according to the latest world trends. Their marketing campaigns such as ‘Act your shoe size, not your age’ and ‘Enjoy Every Step’ has upheld the glory of this company (clarks.co 2012). The company adjusted their strategies and made their important decisions keeping in view its micro and macro environment. The micro environment of a company is the ‘internal factors’ that affect a company’s ability to serve their customers. These factors are the company’s departments such as finance, marketing, research and development, accounting and purchasing operations. Others include the suppliers, the marketing intermediaries, competitors, publics and the customer markets. On the other hand the macro environment of a company is the ‘outside factors’ that include the economy, demographics, technology, culture, politics and natural forces. In this essay I will highlight the micro and macro environment of the Clarks Shoe company and how to gain online sales of our shoes. In order to emerge as a successful company, produce a high quality of product, deliver it to the client and receive a positive response from them, every department needs to work together a team. If we want to gain more customers who buy our shoes online we need to start with the marketing depa rtment who has to do effective marketing that can attract online customers. Right now our sales of Clarks Shoes are going very well and the company can put in the finance required for increased marketing. The company needs to keep up with the computer and internet age as it did in the nineties. Nowadays as time becomes a rarity, more and more people are opting for online shopping. According to the latest research the online retail industry will amount to over 270 billion dollars in 2015 (Wauter, 2011). In 2012 more than 242 million Chinese people